,

Press Release – Funding for Service Awareness

CAPSA has been awarded two grants from the Utah Office for Victims of Crime to bring awareness to CAPSA’s domestic violence, sexual assault and rape support services

CAPSA is a nonprofit domestic violence, sexual assault and rape recovery center serving Cache and Rich Counties. Last year CAPSA served 1,551 women, men, and children and provided community education to 30,533 participants. CAPSA’s support services includes 24-hour support phone line, emergency shelter, casework, rape exam advocacy, prevention education, and clinical therapy. All of CAPSA’s services are FREE and confidential.

“CAPSA is the local expert on safely escaping and starting a new life after domestic violence, picking up the pieces after rape, and healing from associated trauma from both. When someone reaches out to CAPSA, they can expect to speak to an expert who believes, does not judge, and will not disclose what is shared,” stated Jill Anderson Executive Director of CAPSA. “The individual is in control during the whole process. They determine the direction they want to take and CAPSA then helps them safely and successfully reach their goals.”

CAPSA has been awarded two grants from Utah Office for Victims of Crime (UOVC), Department of Justice – one provides funds for services awareness for sexual assault and rape support services and the second to fund service awareness for domestic violence support services. These funds allow CAPSA to run a multichannel awareness campaign utilizing radio, print, social media and other channels over the next 10 months.

Example of KNOW marketing

Two examples of marketing images for the KNOW campaign

“There is a major need for service awareness. When someone needs CAPSA, it is often life or death. Yet, if someone does not feel their abuse qualifies, misunderstand CAPSA’s services or sadly does not know CAPSA exists, then they will not call CAPSA and take the first step to safety and healing,” stated James Boyd Development Director for CAPSA. “With this in mind, CAPSA will launch the Know Campaign.”

The KNOW Campaign, developed by CAPSA, is designed to empower survivors of sexual abuse, rape, and domestic violence while bringing awareness to the breadth of services CAPSA offers. Messages include Know Peace, Know Hope, Know Happiness, Know your Choices, Know your Voice and Know CAPSA.

One of four launch posters being displayed in businesses and public spaces beginning 9/25/19

“Victims of sexual abuse, rape, and domestic violence often feel shame and isolation. These feelings mean many suffer alone and do not receive help,” stated Boyd. “This campaign is designed to show these individuals they are not alone, help is available, and there is a future where they will be able to again KNOW PEACE. We know bringing awareness to CAPSA services will result in more people seeking support, safety, and healing.”

CAPSA has developed the KNOW Campaign and is responsible for messaging and content.

“We are grateful to the Utah Office for Victims of Crime for their recognition of the need for service awareness and willingness to fund it,” stated Anderson. “There are so many suffering and this campaign will let them KNOW there is HOPE.”

 

About CAPSA

CAPSA is the state and federally recognized domestic violence, sexual assault, sex trafficking, and rape crisis and recovery center for Cache and Rich counties. Founded in 1976 on the campus of USU as a rape resource, CAPSA has expanded to provide emergency shelter, clinical therapy, community education, casework, and other resources to those affected by abuse. Anyone who feels unsafe at home or within the confines of a relationship can call CAPSA’s 24-hour support phone line at 435-753-2500.  A person in immediate danger should call 911.

#  #  #

Contact: James Boyd, Development Director for CAPSA, james@capsa.org, 435-760-5277 (cell)